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How athletes and athletes use Herbalife to improve their performance

Mar 30, 20
How athletes and athletes use Herbalife to improve their performance

Passion is what drives everything we do at Herbalife Nutrition. Whether for athletes or athletes, professionals or amateurs. Every day around the world,  employees and distributors are driven by their passion for helping othersby providing excellent nutrition and promoting a healthier and more active lifestyle in our communities.

Testimony of Michael O. Johnson, director and CEO of Herbalife nutrition

As a competitive cyclist, I also know how passion and motivation fuel athletes. We strive to achieve our goals, stay competitive and always strive for the best performance.

Shortly after joining the company, I thought about how to start Herbalife Nutrition in the field of sports nutrition in order to provide the best nutritional support to the world class teams and athletes we have sponsored. To be authentic about the nutrition of our athletes, I was convinced that we needed a sports nutrition line that could put a high quality sports drink  in the hands of the LA Galaxy, which at the time had the legend David Beckham carrying the "Herbalife" logo on its chest.

We also thought that a new line of sport products would excite our distributors, give even more credibility to our brand and attract a whole generation of future young, sporty and motivated leaders.

This vision, this dynamism and this passion inspired us to create Herbalife24 - a 24-hour sports nutrition line for the athlete  - 10 years ago.

Herbalife product innovation for superior performance

This vision came true in September 2009, when I met two cyclists and entrepreneurs, John Heiss and Casey Weaver, at the top of the annual Piuma Classic Hill Climb in Los Angeles, sponsored by the local LaGrange cycling club. As Mark Hughes, who founded our incredible company, they were distributing samples of their sports drink in the trunk of their car.  Maybe it was a sign.

As John explained to me that day, he developed this new product because he couldn't find a sports drink that incorporates the latest scientific advances to fuel the performance of endurance athletes.

I immediately recognized their passion and their spirit and I saw how it reflected the fundamental values ​​of Herbalife Nutrition: the will to innovate and to build better. We had their formula examined by our team of experts, who subjected it to reverse engineering to understand their composition, and we did it. rigorously tested by our quality laboratory. We concluded that it was well formulated and that it kept its promises - quality and performance.

From there, we invited the guys to meet our team, we assessed their business and science skills and we listened to their vision. The trigger happened, so we invited John and Casey to join the company to lead our efforts to become a world leader in sports nutrition by developing a full range of products to power the best teams and the best athletes in the world. whole world.

Break the mold to create the best products in their category
As any elite athlete will tell you, what he puts in his body is just as important as how he trains.  They are looking for the highest quality nutritional products to help them achieve their performance goals.

For almost 30 years, the majority of the Herbalife Nutrition product line has been designed for people whose primary wellness goals were to achieve and maintain a healthy weight. Developing the brand to attract top athletes by creating a new line of sports nutrition products was an exciting challenge.  We knew that product efficiency and quality were essential to success.  To give confidence to athletes, distributors and their customers, we have chosen the NSF Certified for Sport program to independently validate our rigorous quality standards. It means that :

  • Each batch is tested  to be free from more than 270 prohibited substances  by major sports organizations.
  • The contents comply with the label and the product is tested for contaminants.
  • All products are manufactured in GMP (Good Manufacturing Practices) certified facilities

Today, Herbalife24 products are consumed by elite and everyday athletes around the world, from professional triathletes like Heather Jackson to weekend warriors who run their first race.

The evolution of Herbalife 24 and 24h products

One of our most exciting milestones occurred in 2016, when we partnered with Cristiano Ronaldo to create CR7 Drive, a sports drink that provides key components necessary for performance, such as increased hydration and energy. For us, this partnership with the world's most famous athlete meant pushing sport science and innovation even further, discovering new ways of looking at performance and response.

The first Herbalife24 line met the requirements of endurance sports. Since its launch, however, we have attracted a much wider range of athletes. To meet the nutritional requirements of a multitude of disciplines, we have adapted and innovated to create additional products  well suited to resistance and strength sports, such as Cross Fit and sports in general.  We have also added low-carb offers to meet consumer demand and for people who practice less strenuous exercises, such as yoga and Pilates.

These everyday athletes feed their workouts with the same diet as some of the best athletes and sports teams in the world. Since 2007, we are the official and exclusive nutritional partner of LA Galaxy and we work closely with the team to help players understand  their specific needs in terms of nutrition and hydration in order to improve their performance.

Ten years later, the Herbalife24 product line has expanded to include superior quality products for general nutrition, during training and competition, and after training. Our formulas have a range of carbohydrate / protein ratios and can therefore be adapted to specific needs. Furthermore, none of the Herbalife24 products contain artificial colors, flavors or sweeteners.

The passion of professional athletes and people who enjoy an active lifestyle is what inspires us because we believe that we must set high standards and move forward as a team. And thanks to the passion of our employees and our distributors, we continue to innovate and develop  new products to power the next generation.

Order Herbalife products from the 24fit range now

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